BUSINESS EDITION

CASE STUDY

Apparel Manufacturer

Parisian Neckwear has produced ties and accessories in New Zealand for almost 100 years, across four generations.

Thirty-five year-old John Crompton has joined his father, and is set to drive the company forward with a new generation at the helm.

The company faces the pressures many New Zealand companies face: competing with Chinese entrants into the market, retailers wanting to make higher margins, and structuring the business to look into the future, while retaining its proud legacy.

Crompton turned to the Bisvision planning toolkit to help develop a business plan and strategic path.

“It was important to me to maintain core business, but explore new options. To do this we needed to consolidate the vision between generations.

“Using Bisvision, my father and I were able to listen to each other’s view in a structured way that helped us to nail a path forward,” Crompton says.

While there is no end of business strategy books available, the toolkit appealed to Crompton as it collected the raft of business thinking and simplified it into one easy process.

“The concept intrigued me as an innovative tool to develop vision and strategy,” he says. “It distils all approaches, is tidy and straight-forward.”

While Crompton admits this is just the first step to change, he is confident Bisvision has provided the framework he needs, and it has allowed Parisian to create a plan for generational transition.

“Both my father and I want to maintain the family legacy, and keep the history of Parisian going. I see myself in a caretaking role, and want to ensure that our rich history is retained,” he said.

John Crompton
Parisian Neckwear